Advise a small business

Perfect Price

A higher price means more profit… right?

Balance the price customers pay with how many will buy. Find a pricing decision you can back up with math.

Bring this case to your students

The setup

A business can earn more on each sale and still bring in less overall. Students investigate the relationship between price, demand, costs, and profit, then use a mathematical model to make a recommendation.

What students do

  1. Compare sales and profit at different prices.
  2. Connect a demand rule to a table, a graph, and a profit equation.
  3. Identify a strong price and explain the tradeoff it represents.

What they take with them

Students see why the highest price and the highest profit are different goals, and how a function can make a business decision clearer.

A case for your students.

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